About us

Shop So Cal is an artist-owned online marketplace celebrating the creativity and lifestyle of Southern California. Explore a curated selection of original art, photography prints, handmade gifts, apparel, and home décor inspired by the beach, surf, and coastal culture. Each product supports local SoCal artists, photographers, and makers, offering authentic California craftsmanship.

Whether you’re searching for beach photography prints, SoCal-inspired apparel, California gifts, or unique handmade art, Shop So Cal connects you directly to the region’s most talented creators.